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Baking soda is alkaline and for some people, at certain times, it can throw off their pH balance, in turn causing skin sensitivities. In this deodorant baking soda is replaced with dietary magnesium - a mineral that if you're not getting enough of, can cause your sweat to smell worse! As it happens, topically, magnesium works like a charm and makes our new formula as effective as the original routine. Another benefit of magnesium: it aids in relaxing the armpits, which in turn, fends off those woeful stress sweats! Did we mention you can use this routine on cuts, scrapes, and wherever else you need external calming or deodorizing? Amazing! Magnesium is a front-runner in the health and wellness world and we're excited to help you get your daily dose!